--- product_id: 125331658 title: "Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs" price: "108994CFA" currency: XOF in_stock: true reviews_count: 12 url: https://www.desertcart.sn/products/125331658-advertising-secrets-of-the-written-word-the-ultimate-resource-on store_origin: SN region: Senegal --- # Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs **Price:** 108994CFA **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs - **How much does it cost?** 108994CFA with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.sn](https://www.desertcart.sn/products/125331658-advertising-secrets-of-the-written-word-the-ultimate-resource-on) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description Explains how to write advertising copy for a mail order advertisement. The opening section covers the principles of copywriting including the graphic elements of an ad, the first sentence, and creating the perfect buying environment. Section two explains copy elements such as typeface, paragraph headings, and anticipating buyer objections, and psychological triggers such as honesty, credibility, value, and the desire to belong. The author demonstrates his methods in the concluding section with ad examples. Annotation c. by Book News, Inc., Portland, Or. Review: A masterwork of deceptive simplicity - Great copy looks so easy -- so simple, so effortless, so "ordinary." There are those who can take the process of writing it and make that process look complicated. And then there's Joe Sugarman. This is one of the two books I recommend for further study in my home-study "Money-Making Copywriting Course." Why? Because Joe cuts through all of the needless and cumbersome detail so many teachers of copywriting instill in their lessons. He makes the information accessible and entertaining to learn. And he's a super-successful real-world practioner, as well as a very skilled and effective teacher. A novice might think that because this book does not refer to Internet marketing or the latest trends in print and direct mail advertising, it is out of date. That is a well-intentioned but misguided criticism. Of course very few people know how to market effectively (and close sales) on the Internet. Since I have done this successfully (I've created Web sites that made lots of money, by themselves) and since I spent a year as the editor of a newsletter tracking who was successful marketing online and who wasn't (almost everyone wasn't), I can say with some authority that there are very few people who can market effectively online. But know this about Joe Sugarman. If he ever chose to do online marketing, he would make a fortune -- just as he has done before in other ventures. Why? Because there are certain principles of human nature, and of selling with the written word, that have not yet changed. And he is a world-class expert in conveying those principles to novices and experts alike. The technological and situational landscape may make it look like we live in a very different world, but trust me -- as someone who got a 2% response with direct mail at the height of the anthrax scare in the fall of 2001 -- the world we live in now is pretty much the same as the world we have always lived in. At least as it pertains to writing effective advertising copy. I can't recommend this book highly enough. You'll learn tons, and -- best of all -- you'll be able to make some very good money with what you learned. Review: Fascinating, Informative, & Accessible - I was lucky to get it for the price I found. It's worth a whole lot more if you're an entrepreneur or someone who wants to persuade people. It reads like lifestyle advice at times, which is understandable considering Miles Beckler often mentions it along with other books like "The Science of Getting Rich". It has a somewhat metaphysical bent, but it's practical first and foremost. I recommend it, assuming you don't mind getting gouged out the wazzu for a copy. ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #1,594,080 in Books ( See Top 100 in Books ) #555 in Direct Marketing (Books) | | Customer Reviews | 4.7 out of 5 stars 72 Reviews | ## Images ![Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs - Image 1](https://m.media-amazon.com/images/I/411V8V5A7ML.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ A masterwork of deceptive simplicity *by D***L on January 5, 2002* Great copy looks so easy -- so simple, so effortless, so "ordinary." There are those who can take the process of writing it and make that process look complicated. And then there's Joe Sugarman. This is one of the two books I recommend for further study in my home-study "Money-Making Copywriting Course." Why? Because Joe cuts through all of the needless and cumbersome detail so many teachers of copywriting instill in their lessons. He makes the information accessible and entertaining to learn. And he's a super-successful real-world practioner, as well as a very skilled and effective teacher. A novice might think that because this book does not refer to Internet marketing or the latest trends in print and direct mail advertising, it is out of date. That is a well-intentioned but misguided criticism. Of course very few people know how to market effectively (and close sales) on the Internet. Since I have done this successfully (I've created Web sites that made lots of money, by themselves) and since I spent a year as the editor of a newsletter tracking who was successful marketing online and who wasn't (almost everyone wasn't), I can say with some authority that there are very few people who can market effectively online. But know this about Joe Sugarman. If he ever chose to do online marketing, he would make a fortune -- just as he has done before in other ventures. Why? Because there are certain principles of human nature, and of selling with the written word, that have not yet changed. And he is a world-class expert in conveying those principles to novices and experts alike. The technological and situational landscape may make it look like we live in a very different world, but trust me -- as someone who got a 2% response with direct mail at the height of the anthrax scare in the fall of 2001 -- the world we live in now is pretty much the same as the world we have always lived in. At least as it pertains to writing effective advertising copy. I can't recommend this book highly enough. You'll learn tons, and -- best of all -- you'll be able to make some very good money with what you learned. ### ⭐⭐⭐⭐⭐ Fascinating, Informative, & Accessible *by C***T on November 29, 2023* I was lucky to get it for the price I found. It's worth a whole lot more if you're an entrepreneur or someone who wants to persuade people. It reads like lifestyle advice at times, which is understandable considering Miles Beckler often mentions it along with other books like "The Science of Getting Rich". It has a somewhat metaphysical bent, but it's practical first and foremost. I recommend it, assuming you don't mind getting gouged out the wazzu for a copy. ### ⭐⭐⭐⭐⭐ WOW - Perhaps the Best Book EVER Written on Copy! *by W***4 on April 15, 2004* I just finished reading "Advertising Secrets of the Written Word" for the second time! ...And now I'm about to go back and begin studying it with a highlighter. After being completely disgusted with a few other books on copy writing, I was so pleased to find this jewel. In this day and age, with so many books being simply manufactured or compiled by people with no experience or real knowledge (you know, they send a hundred letters to people in an industry and then compile the responses into a book), this book is actually written by a true master who not only knows what he's taking about, and has truly lived it - but more importantly he knows how to teach it. Honestly, if you only buy ONE book on copy... make sure it's this one! --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.sn/products/125331658-advertising-secrets-of-the-written-word-the-ultimate-resource-on](https://www.desertcart.sn/products/125331658-advertising-secrets-of-the-written-word-the-ultimate-resource-on) --- *Product available on Desertcart Senegal* *Store origin: SN* *Last updated: 2026-07-26*