--- product_id: 12381217 title: "Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Chic Auburn Brown 6AB, 1 Hair Dye Kit" brand: "l'oreal paris" price: "20554CFA" currency: XOF in_stock: true reviews_count: 13 url: https://www.desertcart.sn/products/12381217-superior-preference-luminous-fade-defying-permanent-hair-color-hair-dye store_origin: SN region: Senegal --- # Up to 9 weeks fade-defying color No-drip gel formula for precise application Vitamin E-infused Shine Protect Conditioner Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Chic Auburn Brown 6AB, 1 Hair Dye Kit **Brand:** l'oreal paris **Price:** 20554CFA **Availability:** ✅ In Stock ## Summary > 🔥 Own your signature shade with fade-defying brilliance! ## Quick Answers - **What is this?** Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Chic Auburn Brown 6AB, 1 Hair Dye Kit by l'oreal paris - **How much does it cost?** 20554CFA with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.sn](https://www.desertcart.sn/products/12381217-superior-preference-luminous-fade-defying-permanent-hair-color-hair-dye) ## Best For - l'oreal paris enthusiasts ## Why This Product - Trusted l'oreal paris brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Complete Care Kit:** Includes everything you need—color gel, developer crème, gloves, and shine conditioner—for salon-quality results. - • **Long-Lasting Radiance:** Enjoy vibrant, luminous hair color that stays fresh for up to 9 weeks—because your look deserves endurance. - • **Precision No-Drip Formula:** Gel texture ensures mess-free, exact application so you can color like a pro at home. - • **Gray Coverage & Conditioning:** Powerful fade-defying dyes cover grays while nourishing hair for silky, resilient strands. - • **Trusted Innovation Since 1973:** Backed by L’Oreal Paris’s cutting-edge technology and over 50 shades to express your unique style. ## Overview L’Oreal Superior Preference Permanent Hair Color delivers rich, luminous, and fade-defying color with up to 9 weeks of radiance. Featuring a no-drip gel formula for precise application and a Vitamin E-infused Shine Protect Conditioner, this all-in-one kit covers gray hair while conditioning for silky, resilient hair. Trusted since 1973, it offers over 50 shades to help you express your unique style with salon-quality results at home. ## Description Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color. ## Features - Find Your Superior Preference Signature: Our new and improved Superior Preference Permanent Hair Color creates rich, luminous, fade-defying hair color for gray hair coverage, radiance and conditioning for up to 9 weeks. Suitable for all hair types - No-Drip Permanent Hair Dye Formula: Now with a no-drip texture, our gel formula offers better hair adherence and a more precise application. A concentration of long-lasting dyes combined with conditioning gel texture results in better hair fiber coating - Hair Color Kit: Includes Color Gel, Developer Crème, Shine Protect Conditioner, 1 pair of gloves and instruction leaflet. Our UV Filter and Vitamin E-infused Shine Protect Conditioner helps keep first-day color vibrancy and provide silky, resilient hair - L'Oreal Paris Hair Coloring Products: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color - L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics ## Technical Specifications | Specification | Value | |---------------|-------| | Asin | B00IWRWM86 | | Best Sellers Rank | #3 in Hair Color | | Item Model Number | K1678300 | | Manufacturer | L'Oreal Paris | | Product Dimensions | 2.45 x 3.6 x 6.36 inches; 9.12 ounces | | Upc | 071249276761 | ## Product Details - **Brand:** L'Oreal Paris - **Color:** 6AB Chic Auburn Brown - **Item Form:** Gel - **Package Information:** Box - **Product Benefits:** Conditioning, Hair Coloring ## Images ![Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Chic Auburn Brown 6AB, 1 Hair Dye Kit - Image 1](https://m.media-amazon.com/images/I/81KtnFmZqAL.jpg) ## Available Options This product comes in different **Color, Size** options. ## Questions & Answers **Q: What is L’Oreal Preference haircolor?​** A: Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch. **Q: What has changed with the new formula?** A: New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application. **Q: What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?** A: Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence **Q: Which L’Oreal Preference shade should I choose?** A: There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition. **Q: What should I use to maintain my hair color?** A: To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Colors and a treat for your hair *by on Reviewed in the United States August 2, 2026* This is a good purchase, two packages of my preferred color. I have used this brand for l-o-n-g time. It is easy to apply, covers the greys, makes hair shiny and softI do prefer to use my own gloves as the supplied pair is flimsy plastic, else all is good. ### ⭐⭐⭐⭐⭐ Intense color, spectacular brightness and perfect coverage *by on Reviewed in the United States January 9, 2026* I bought this L'Oréal Paris Superior Preference dye and was delighted with the result. The color is uniform, natural and very bright, exactly as shown on the box. It covers gray hair perfectly and does not leave hair dull or dry.The application is very simple, it does not leak and the aroma is pleasant compared to other dyes. After washing, the hair feels soft, silky and beautifully shiny, thanks to the conditioner it includes.What I liked the most is that the color lasts for several weeks without losing intensity, even with frequent washes. It is undoubtedly an excellent option if you are looking for a professional quality dye to use at home.💯 I highly recommend it and will buy it again. ### ⭐⭐⭐⭐⭐ Beautiful, just like the box *by on Reviewed in the United States June 30, 2026* Absolutely beautiful color application was easy. Color was so close to the box that doesn’t always happen with hair dye, but this one I would definitely count on. I do not have any pictures of myself from when I dyed my hair, but I wanted to leave a review because it worked so well and I’m thinking about going back to this color in the fall ## Frequently Bought Together - L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 6AB Chic Auburn Brown, Pack of 1, Hair Dye - L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 6R Light Auburn, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1 - L'Oreal Paris Hair Color Root Cover Up Hair Dye Red 2 Ounce (Pack of 2) (Packaging May Vary) --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.sn/products/12381217-superior-preference-luminous-fade-defying-permanent-hair-color-hair-dye](https://www.desertcart.sn/products/12381217-superior-preference-luminous-fade-defying-permanent-hair-color-hair-dye) --- *Product available on Desertcart Senegal* *Store origin: SN* *Last updated: 2026-08-27*