---
product_id: 12161753
title: "L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R68 Ruby Rush (Rich Auburn True Red), Pack of 1 Hair Dye Kit"
brand: "l'oreal paris"
price: "25015CFA"
currency: XOF
in_stock: true
reviews_count: 8
category: "L'oreal Paris"
url: https://www.desertcart.sn/products/12161753-loreal-paris-feria-multi-faceted-shimmering-permanent-hair-color-r68
store_origin: SN
region: Senegal
---

# 3X shimmering highlights Power Shimmer Conditioner hydrates Rich Auburn True Red, bold & vibrant L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R68 Ruby Rush (Rich Auburn True Red), Pack of 1 Hair Dye Kit

**Brand:** l'oreal paris
**Price:** 25015CFA
**Availability:** ✅ In Stock

## Summary

> 🔥 Turn heads with every shimmer – Ruby Rush that speaks louder than words!

## Quick Answers

- **What is this?** L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R68 Ruby Rush (Rich Auburn True Red), Pack of 1 Hair Dye Kit by l'oreal paris
- **How much does it cost?** 25015CFA with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.sn](https://www.desertcart.sn/products/12161753-loreal-paris-feria-multi-faceted-shimmering-permanent-hair-color-r68)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Hydration Meets Color:** Revolutionary Power Shimmer Conditioner keeps your hair nourished and never ravaged, week after week.
- • **Long-Lasting Vibrancy:** Permanent formula ensures your rich ruby rush red stays brilliant and fresh through every season.
- • **Hypoallergenic & Gluten-Free:** Safe for sensitive scalps and free from gluten, because your hair deserves the best care.
- • **Triple the Shine, Triple the Impact:** Experience 3X multi-faceted shimmering highlights that turn heads wherever you go.
- • **Salon-Quality, No Appointment Needed:** Custom-blended by L'Oreal master colorists for a bold, fashion-forward look you can achieve at home.

## Overview

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color in R68 Ruby Rush delivers a vibrant, rich auburn true red with 3X shimmering highlights. This permanent hair dye kit includes a Power Shimmer Conditioner that hydrates and protects hair from damage, ensuring long-lasting brilliance and softness. Hypoallergenic and gluten-free, it’s designed for thick hair and offers salon-quality results at home, making it a top choice for bold, fashion-forward professionals.

## Description

With Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by cutting-edge fashion, Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The revolutionary Power Shimmer Conditioner hydrates and conditions week after week so hair is never wrecked or ravaged.

Review: A beautiful color - I have used this color for two years. It's a wonderful summertime color. It's bright and shines beautifully in the sunlight. I received so many compliments on this color. The product itself makes my hair feel so soft after coloring. I love the product so much. I have it on auto bye if you love the color red I would definitely recommend this product
Review: L’Oreal Paris Multi-Faceted Shimmering Haircolor - Love this product. Color comes out perfect every time. Easy to use. Great price. Will purchase many times over.

## Features

- Never dull or flat
- Multi-Faceted Shimmering Color
- Never wrecks or ravages

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B000KOQ3MA |
| Best Sellers Rank | #520 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #10 in Hair Color |
| Brand | L'Oreal Paris |
| Brand Name | L'Oreal Paris |
| Color | R68 Ruby Rush (Rich Auburn True Red) |
| Container Type | Box |
| Customer Reviews | 4.5 out of 5 stars 1,106 Reviews |
| Hair Color Permanence | Permanent |
| Hair Type | Thick |
| Item Form | Kit |
| Item Weight | 9.3 Ounces |
| Manufacturer | L'Oreal Paris Hair Color |
| Manufacturer Part Number | 7124921792 |
| Material Features | Hypoallergenic |
| Material Type Free | Gluten Free |
| Model Number | CX |
| Number of Items | 1 |
| Package Information | Box |
| Product Benefits | Conditioning, Hair Coloring |
| Recommended Uses For Product | permenant hair color |
| Set Name | Feria Multi-Faceted Shimmering Hair Color Kit |
| Suitable Hair Color | Red |
| UPC | 071249217924 |
| Unit Count | 1 Count |

## Product Details

- **Brand:** L'Oreal Paris
- **Color:** R68 Ruby Rush (Rich Auburn True Red)
- **Item Form:** Kit
- **Package Information:** Box
- **Product Benefits:** Conditioning, Hair Coloring

## Images

![L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R68 Ruby Rush (Rich Auburn True Red), Pack of 1 Hair Dye Kit - Image 1](https://m.media-amazon.com/images/I/81pqAre69DL.jpg)
![L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R68 Ruby Rush (Rich Auburn True Red), Pack of 1 Hair Dye Kit - Image 2](https://m.media-amazon.com/images/I/81U2GJhHzlL.jpg)
![L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R68 Ruby Rush (Rich Auburn True Red), Pack of 1 Hair Dye Kit - Image 3](https://m.media-amazon.com/images/I/81DixTVfYcL.jpg)
![L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R68 Ruby Rush (Rich Auburn True Red), Pack of 1 Hair Dye Kit - Image 4](https://m.media-amazon.com/images/I/61qvtNG5MGL.jpg)
![L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R68 Ruby Rush (Rich Auburn True Red), Pack of 1 Hair Dye Kit - Image 5](https://m.media-amazon.com/images/I/71L1J1fzBdL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ A beautiful color
*by J***E on June 23, 2026*

I have used this color for two years. It's a wonderful summertime color. It's bright and shines beautifully in the sunlight. I received so many compliments on this color. The product itself makes my hair feel so soft after coloring. I love the product so much. I have it on auto bye if you love the color red I would definitely recommend this product

### ⭐⭐⭐⭐⭐ L’Oreal Paris Multi-Faceted Shimmering Haircolor
*by L***E on May 7, 2026*

Love this product. Color comes out perfect every time. Easy to use. Great price. Will purchase many times over.

### ⭐⭐⭐⭐⭐ Amazing!!!
*by T***R on June 25, 2019*

Love love love. I got the color R68 and it looks beautifully red. Not very natural once layed on my mousey brown non-virgin hair, but everyone's experience might be different. Still love the color turn out though. Update: After one wash almost all of the dye had rinsed out. Red is a very had color to get to stay because of the molecules os the pigment being so large, but this rinse out was more dramatic than any other red I've used before. However, it is not the brand that is at fault, because I've used their other red dyes before and they are amazing and last for months. This is probably just a very difficult shade of red to produce.

## Frequently Bought Together

- L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R68 Ruby Rush (Rich Auburn True Red), Pack of 1, Hair Dye
- L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 6R Light Auburn, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1
- L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 6AB Chic Auburn Brown, Pack of 1, Hair Dye

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**Shop now:** [https://www.desertcart.sn/products/12161753-loreal-paris-feria-multi-faceted-shimmering-permanent-hair-color-r68](https://www.desertcart.sn/products/12161753-loreal-paris-feria-multi-faceted-shimmering-permanent-hair-color-r68)

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*Product available on Desertcart Senegal*
*Store origin: SN*
*Last updated: 2026-07-24*