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🔥 Turn heads with every shimmer – Ruby Rush that never fades!
L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color in R68 Ruby Rush delivers a vibrant, rich auburn true red with 3X shimmering highlights for a multi-dimensional finish. This permanent hair dye kit includes a Power Shimmer Conditioner that hydrates and protects hair from damage, ensuring long-lasting brilliance and softness. Hypoallergenic and gluten-free, it’s designed for thick hair and offers salon-quality results at home, making it a top choice for bold, fashion-savvy professionals.







| ASIN | B000KOQ3MA |
| Best Sellers Rank | #397 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #6 in Hair Color |
| Brand | L'Oreal Paris |
| Brand Name | L'Oreal Paris |
| Color | R68 Ruby Rush (Rich Auburn True Red) |
| Container Type | Box |
| Customer Reviews | 4.3 out of 5 stars 52,939 Reviews |
| Hair Color Permanence | Permanent |
| Hair Type | Thick |
| Item Form | Kit |
| Item Weight | 9.3 Ounces |
| Manufacturer | L'Oreal Paris Hair Color |
| Manufacturer Part Number | 7124921792 |
| Material Features | Hypoallergenic |
| Material Type Free | Gluten Free |
| Model Number | CX |
| Number of Items | 1 |
| Package Information | Box |
| Product Benefits | Conditioning, Hair Coloring |
| Recommended Uses For Product | permenant hair color |
| Set Name | Feria Multi-Faceted Shimmering Hair Color Kit |
| UPC | 071249217924 |
| Unit Count | 1 Count |
A**R
Hair Color Magic in a Box
What else can I say except that I love LOVE love L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, P2 Rosy Blush! J'adore, j'adore, j'adore le Rosy Blush de L'Oreal Paris Feria! Merci!!!! The color is absolutely awesome and it is the exact shade of pink I wanted and was hoping for! I have natural light blonde hair so it worked perfectly...if I could I would rate L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, P2 Rosy Blush with 10 stars instead of just 5 stars. I love how easy it was to color my hair....I love that everything I needed to color came in one convenient box...I love the price because it is very reasonable and pocketbook friendly...I love the hair conditioner that comes with it and I wish they sold it separately...I love that it was shipped and delivered with lightning fast speed....I love how easy it was to color my own hair instead of having to pay someone else to do it....like I said I love LOVE love the MUST HAVE L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, P2 Rosy Blush! Highly recommend-10 STARS PLUS!
D**Y
Beautiful vibrant color
I absolutely love this product, I have bought it multiple times and I will keep buying it it is not too extreme and I get so many compliments on it. The directions are straightforward two bottles mix them together wait a few minutes it's perfect for an easy hair dye. It lasts anywhere from 4 to 6 weeks but it definitely starts toning down about three to four weeks in.
S**D
Love it.
LOVE LOVE LOVE! I ended up using 2-3 boxes because i have pretty thick hair and let me tell you, it is SO vibrant, and so, so pretty. when you add a lot like i did, i find that it makes the dye more colorful which is why i got a slightly fainted result on my first dye and a nice and deep result on my third. I also included a photo of before i dyed my hair to show how well the dye works. I have dirty blonde hair. i think it worked really well.
B**G
Hair didn’t feel too damaged after
My friend used this 40 Espresso shade first and I really liked how her hair turned out—looked natural but still had a nice shine. She bought it in store, but I usually don’t like going out, so I found it on Amazon and it was actually cheaper, which made me super happy. I tried it myself at home and it was pretty easy to use. The color came out a bit darker than I expected, but still looks good and covers grays well. Hair didn’t feel too damaged after, especially with the conditioner. Only thing is the smell is kind of strong and gloves feel thin. Overall pretty good, just small things to improve.
F**X
R48 Red Velvet (Intense Deep Auburn) on medium-brown hair
I used R48 Red Velvet on natural medium-brown hair that had not been dyed before and the initial effect after dyeing was that it was much darker than before (but this lightened back to medium after a few washes) but the red color is brilliant and attractive. It has a slightly blue sheen undertone on brown hair which is a gorgeous contrast to the red color. It's very lovely in natural light, but it can be hard to see indoors depending on the lighting. I have seen some reviews voice concern about how dark it looks after dyeing but it will lighten up and just show the color after a few washes, so fear not if you don't like that! Another positive aspect of this dye is that it's very easy to clean up off of countertops and the tub. It will lift very easily with only cleaning vinegar. I was pleasantly surprised. Will buy again.
K**M
Great color / downtown brown
I have always done by hair at the salon but I’ve moved to a small town and they charge wild prices for the bare minimum . I had naturally medium to dark brown roots grown out about 4 inches and blond highlights and my hair was to my butt. I bought 4 boxes of the downtown brown color to make sure I had enough . I left the dye in for the max 45 mins and I used 3 boxes for my medium thick hair. The color lifted the dark roots and the rest of my hair looked great I love the brown it shimmers and it looks good for my pale skin and doesn’t wash me out. My hair smells great and it’s super soft . This is a great cool brown color I will for sure use again . I have a lot of greys around my face and sides and it covered it nicely
R**R
Cool Amethyst- Sometimes it just doesn’t dye my hair 🤨
Hit or miss with this one. The Cool Amethyst is my favorite color- I’ve been using it for about 5 years now. I’ve noticed that if it mixes up a pale yellow color initially, it doesn’t dye my hair. I then have to buy another box & try again in 3 days. If it mixes to a darker yellow initially, it does a great job. Idk if people are selling old bottles or what. This dye has jumped from $9 to almost $16 in the past year, so taking a chance that it won’t do the job isn’t acceptable. I already have to recolor every 3 weeks or so. I will likely go back to dark brown due to this issue- which is sad. I’m pretty disappointed.
M**7
Could have better coverage for longer!
Same as usual, the color could last longer than it does.
S**D
I am very happy
Easy process. Happy with colour. Not too red. Colour rinsed out well. No bleeding on your sheets after first application.
さ**ら
もっと色を揃えて欲しい
ロレアルシリーズは、ほぼ白髪染めのものばかりで、ようやく見つけました。 コロナ禍ですし、あまり美容院には行きたくないし、自分で染めたいので、とても助かってます。もっと取り扱いを増やして欲しいです。
A**C
Produit au rendu sublime
Excellent produit que je recommande vivement. Toutefois déçue qu il soit en rupture de stock .quand sera t il de nouveau en vente ?
J**H
My absolute favourite
I’ve tried various box dyes for deep black shades, but the Feria 10 Blackest Black is consistently one of my favorites for achieving a multi-dimensional look rather than an "ink-blot" flat color. The consistency of the dye is great—it’s thick enough to not drip everywhere but spreads easily through thick hair. One box was sufficient for my shoulder-length hair, but if yours is longer or very thick, I’d definitely recommend grabbing two. This truly is a deep, jet black. What I appreciate most is the "shimmer" factor Feria is known for. It catches the light beautifully and looks very healthy immediately after dyeing. The included multi-faceted shimmer enhancer conditioner is the highlight of the kit. It leaves my hair feeling incredibly soft and manages the typical post-dye dryness very well. Like most permanent dyes, it does have a strong chemical scent during the process, so make sure you’re in a well-ventilated room. I’ve found that this shade resists fading into that "muddy brown" look longer than other brands, especially if you use sulfate-free shampoo. It definitely can stain your hands and face and ears so if you use petroleum jelly, you can avoid that mess. This is my hair about 4 weeks after dyeing it.
V**.
El toño es bello
Queda genial el tono, lo volveré a comprar no he encontrado alguno parecido
Trustpilot
1 month ago
4 days ago