---
product_id: 120989502
title: "Gamify: How Gamification Motivates People to Do Extraordinary Things"
brand: "routledge"
price: "FREE"
currency: XOF
in_stock: false
reviews_count: 8
category: "Digital Ebook Purchas"
url: https://www.desertcart.sn/products/120989502-gamify-how-gamification-motivates-people-to-do-extraordinary-things
store_origin: SN
region: Senegal
---

# Gamify: How Gamification Motivates People to Do Extraordinary Things

**Brand:** routledge
**Price:** FREE
**Availability:** ❌ Out of Stock

## Quick Answers

- **What is this?** Gamify: How Gamification Motivates People to Do Extraordinary Things by routledge
- **How much does it cost?** FREE with free shipping
- **Is it available?** Currently out of stock
- **Where can I buy it?** [www.desertcart.sn](https://www.desertcart.sn/products/120989502-gamify-how-gamification-motivates-people-to-do-extraordinary-things)

## Best For

- routledge enthusiasts

## Why This Product

- Trusted routledge brand quality
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## Description

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## Images

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## Customer Reviews

### ⭐⭐⭐⭐⭐ Gamify has Serious Implications for Digital Marketing
            
*by T***H on August 3, 2016*

Digital marketers that want to ‘up their game’ should add ‘Gamify’ by Brian Burke to their summer reading list.If you think that Gamification was a fad of the early 2000’s, you’re wrong. In the upcoming ‘Age of Big Data’ it might hold the key to digital marketing success and failure.  Gamify: How Gamification Motivates People to Do Extraordinary Things, by Brian Burke of Gartner, provides a must-have foundation in gamification for every digital marker.The book introduces gamification, game mechanics and experience design. When the book was released in 2014, these topics had little to do with digital marketing.In the two years since its publication, however, its become more relevant to marketers than ever. According to research by The Economist Intelligence Unit (EIU), 86 percent of marketers will own customer experience by 2020. According to the study, the top channels to the customer will be social media, mobile apps and the web.  This means that ill-prepared marketers need to understand these environments better than traditional marketing channels and evolve with them.Read a full review here: [...]
  

### ⭐ Don’t bother
            
*by A***B on January 22, 2019*

A book about gamification by an author who isn’t a gamer makes about as much sense as book written about racing from someone that’s only watched it on TV.
  

### ⭐⭐⭐⭐⭐ Good introduction with real-world examples
            
*by R***A on May 19, 2017*

As someone relatively new to gamficiation with business partners asking for it, I wanted to make sure I understood its principles and best applications before I said "Yeah - let's buy a platform and deploy it across our organization." This book provided exactly that. The author included real-world examples that helped me think through my business challenges. I feel prepared to propose several use cases that take advantage of gamification's benefits (motivating behavior) while avoiding its pitfalls (token rewards for misaligned goals, etc.).
  

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*Product available on Desertcart Senegal*
*Store origin: SN*
*Last updated: 2026-02-11*