Clairol Natural Instincts Demi-Permanent Hair Dye, 2 Black | 1 Pack

I absolutely love this hair dye! The quality is amazing, the color turned out beautiful, and my hair looks so much better. The product is easy to use and exceeded my expectations. I am very happy with the result and will definitely buy it again. Highly recommend!

Clairol’s Demi-Permanent Black Hair Color is perfect for making a bold shift or refreshing your dark shade without the damage of permanent dye. It’s rich, soft, and ideal for those who want shine and dimension without the long-term lock-in. 🖤 Color That Pops: Delivers a soft black result that looks natural and radiant—no flatness or harsh finish. Whether you’re toning down brassiness or trying something deeper, the color blends beautifully with most hair types and tones. 🪶 Gentle Formula: Ammonia-free and infused with ingredients like coconut oil and aloe vera, it’s designed to nourish while it colors. Great for anyone wanting darker pigment without compromising hair health. ⏱️ 25-Minute Magic: Quick processing time that’s easy to work into your schedule. And because it’s demi-permanent, you won’t have to worry about dramatic regrowth lines as it fades gradually. 💁🏽‍♀️ Great for First-Timers: Whether you’re testing the waters before going permanent or covering early grays, this product gives you just enough color commitment without the pressure. 🧴 Easy Application: Comes with everything you need—gloves, bottle, conditioner—and mixes up easily for mess-free color. Leaves hair feeling soft and shiny post-rinse. 🌟 Final Color Thought: If you're ready to try bold black with a soft edge, Clairol Natural Instincts Demi-Permanent Black is a safe and stunning way to do it. Shine-rich, low-maintenance, and hair-friendly—it’s the perfect pigment glow-up.

I’ve been using Clairol Natural Instincts for many years, and it has remained one of my favorite at-home hair colors. One of the biggest reasons I continue buying it is that it doesn’t leave my hair feeling dry, damaged, or weighed down after coloring. My hair stays soft and healthy-looking, which is something I really value. I do have gray hair, and while this demi-permanent color doesn’t provide 100% gray coverage, it does a great job of blending my grays so they are much less noticeable. For me, it creates a more natural look instead of a harsh line of regrowth as the color fades. If you’re looking for complete gray coverage, you may want to consider a permanent dye instead. However, if your goal is healthier-looking hair with softer, more natural gray blending, I think this is an excellent option.

I’ve used this once. I think the color is good but has washed out a bit. I previously had some red in my hair and it still shows through especially in the sunlight. I will say I feel like it was a minimally invasive “box hair dye” that was not harsh on my hair or caused any damage!

Favorite hair dye

My favorite. I buy 3 pack now. No damage to hair. No smell, just conditioner color that lasts a month or more. Customer for life!

I’ve been using this for over five years now, and it’s honestly the only one I reach for. It’s very DIY-friendly and easy to apply at home, even if you’re not experienced with coloring your own hair. What I appreciate most is that it doesn’t leave my hair feeling dry or damaged afterward — my hair still feels soft and healthy. The color comes out natural looking and consistent each time. I haven’t felt the need to switch brands because it’s been reliable and gentle on my hair.

Good product. Works well dye lasts several weeks.

If you have short hair, I wouldn't recommend this hair dye. Once opened, it needs to be used entirely because leftover dye oxidizes and becomes much less effective for future use. For those with short hair, I suggest trying Japanese hair dyes designed for multiple applications instead.

Full grey coverage

Works great !💯

La couleur est belle, mais ça a rendu mes cheveux naturels crépus un peu plus dur.

Very good hair dye