What is L’Oreal Preference haircolor?

Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

What has changed with the new formula?

New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?

Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

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Superior Preference Fade-Defying + Shine Permanent Hair Color, U163 Hi-Lift Golden Brown, Pack of 2, Hair Dye

Product ID: 117931087

Details

Brand
L'Oreal Paris
Color
U163 Hi-Lift
Item Form
Gel
Package Information
Box
Product Benefits
Conditioning

⏳Fade-defying weeks-long color

🎨50+ luminous shades

💧Gel formula + Shine Serum

35349CFA

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Description

✨ Unlock your signature shine with fade-defying color that turns heads!

EFFORTLESS AT HOME GLAM - Achieve professional-quality permanent hair color with an easy-to-use gel formula that delivers salon results without the salon visit.
TAILORED SHADE SPECTRUM - Choose from over 50 expertly crafted shades—from sun-kissed gold browns to deep auburns—designed to reflect your unique style.
VIBRANT COLOR THAT LASTS - Experience rich, fade-defying hues that stay luminous for weeks, keeping your hair salon-fresh every day.
TRUSTED LEGACY SINCE 1973 - Join millions who trust L’Oreal’s gold standard in hair color innovation, blending cutting-edge tech with premium care.
SILKY SHINE CONDITIONING - Our exclusive Care Supreme Conditioner with Shine Serum nourishes hair while locking in color vibrancy and silky smoothness.

L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color in U163 Hi-Lift Golden Brown offers a professional-grade, long-lasting hair color solution with over 50 shades. Featuring a translucent gel formula paired with Care Supreme Conditioner and Shine Serum, it delivers vibrant, fade-resistant color and silky shine. Perfect for all hair types, this pack of 2 ensures convenient, at-home salon-quality results trusted since 1973.

Specifications

ASIN	B07D9PFMBY
ASIN	B07D9PFMBY
Best Sellers Rank	#171 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #2 in Hair Color
Brand Name	L'Oreal Paris
Color	U163 Hi-Lift Gold Brown
Container Type	Box
Customer Reviews	4.4 4.4 out of 5 stars (757)
Hair Color Permanence	Permanent
Hair Type	All
Item Form	Gel
Item model number	071249378670
Manufacturer	L'Oreal Multipacks Ameripac
Manufacturer	L'Oreal Multipacks Ameripac
Manufacturer Part Number	PR-COM-RT-X883509
Material Features	Gentle, conditioning, fade-defying, Natural
Material Type Free	Sodium Chloride Free
Model Number	071249378670
Number of Items	2
Package Size Name	Pack of 2
Product Benefits	Conditioning, Hair Coloring
Product Dimensions	2.26 x 7 x 6.25 inches; 1.15 pounds
Recommended Uses For Product	Softening
Set Name	L'Oreal Paris Superior Preference Complete Set (2 Piece)
Suitable Hair Color	All Hair Colors
UPC	071249378670
UPC	071249378670
Unit Count	2 Count

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Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

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35349CFA

Duties & taxes included

In stock

Sold byAmazon SenegalDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to Senegal.

Secure transaction

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