Revlon Permanent Hair Color, Permanent Hair Dye, Colorsilk with 100% Gray Coverage, Ammonia-Free, Keratin and Amino Acids, 10 Black, 4.4 Oz (Pack of 3)

After trying ZILLIONS of red hair dyes from just about every brand imaginable (from the cheapest to the spendiest) this is my go-to for color that really POPS without looking incredibly "metallic" or otherwise far afield from anything nature could possibly produce. (At least not on medium-to-dark hair. If you applied it to lighter hair, it would look utterly artificial - which is great, if that's what you're going for.)I always let this product process a looooong time. (As much as an hour following complete application.) Because naturally darker hair requires significant lift (chemical lightening of your natural hair color) to create a more porous and "grabby" surface on which to deposit the chemical color (in this case, bright auburn), you want to ensure the mixture doesn't fully oxidize (develop/process) PRIOR to application. (The reason for this is that most of the chemical "lift" or "pull" comes early in the oxidation process.) In other words, if you mixed your color with the developer and then let it sit in the bottle for 20 minutes before application, you'd get much less lift, which also means you'll get a dramatically more subdued deposit - not nearly as vibrant a result.The tricky part is that the mixture oxidizes very quickly. So, unless you have fairly short hair (which I obviously do not), by the time you get past treating your roots, the product is mostly oxidized. (Again, this means less lift and therefore less availability to deposit.) To prevent this, I mix only half of the product at a time (using a separate application bottle). I use the first half of the bottle to treat my entire hairline (front to back) followed by the crown, temples (these are most visible areas for root-show), and then the remainder of my head. (At this point, I'm ONLY aiming for my roots - the healthiest and therefore most deposit-resistant portion of your hair.)Only after I've completely covered my roots do I mix the remaining half of the product for the rest of my hair. I use a small portion to re-treat the most deposit-resistant portions of my hair (the front of my hairline and temples where I have some graying areas) working downward from the roots to cover as much of my hair as possible. As I near the end of the product, I add a teaspoon or so of water to thin it out and get the last of it out of the bottle. (Since your ends are always more damaged than your roots, the mixture doesn't have to be as concentrated to do its job, so it's perfectly okay to dilute it with a little water.)Because this particular color is VERY vibrant (unnaturally so - they don't call it "bright auburn" for nothin') I use dish-washing soap (horror, I know, lol) to shampoo it out of my hair. (I shampoo it 3x in a row, followed by my regular conditioner, resulting in the color you see in the photo for this review.)Like all reds, this red will not remain rich or vibrant with repeated washings. (Red hair dyes have smaller color molecules than blonde or brunette shades, making it harder for the hair to hold on to the chemically deposited color, which means much faster fading.) Comparing the staying power of blondes and especially brunette shades to red ones is an apples-to-oranges affair, so given this is a very "true" red, it performs as expected for its category and class. (This is about the cheapest hair color you can buy.) This said, it has less lift than most other boxed brands (which also means it's less harsh and less damaging), but this can be overcome with the approach I've described above. (Double applications of non-fully-oxidized product to lift-and-deposit-resistant areas.)As you can see, with strategic application and extended processing times, this product delivers gorgeous shine and excellent gray coverage. (Keep in mind that you're looking at hair that is super, super healthy to begin with since I shampoo only 2-3x per month, RARELY blowdry or use hot-tools, or even apply any styling products.) If you begin with damaged or otherwise non-lustrous hair, you won't get the same level of shine - this isn't a miracle product, after all - but I bet you could still get really beautiful results!

I’ve been using this Revlon ColorSilk dye for years and keep coming back to it. The blue black shade is rich and deep—perfect if you want something bold but not too intense. It gives great gray coverage and the color actually lasts without fading quickly.What I love most is that it’s ammonia-free, so there's no harsh smell and it doesn’t leave my hair feeling overly dry or damaged. The bond repair complex and conditioner make my hair feel soft and healthy after coloring, which is rare for a boxed dye.Also, the 3-pack is such a good deal. I always have extra on hand for root touch-ups or refreshes, and it saves me a trip to the store.Simple, affordable, and it works—can’t ask for much more!

Cheapest and still the longest color in black dyes

Best black hair color

Have used this brand for years and gradually lightened the shade from 52 to 51 about 4 years ago to soften the brown in my hair and cover the grey. My hair has changed with age and my body chemistry and i could pay much more for the basics that i need, but this product will last me around 3-4 weeks and just works. The conditioner is really very good, IMHO, not sure who's it is that they include but it is thick and leaves my hair silky. Best i have seen and better than some i have used. All in all, am happy and would recommend.

I have Used Revlon hair dye colorsilk, for a years, chestnut brown. matches my hair color perfectly. Keeps my hair soft n manageable n shiny.

I'll start by saying I have thick, wavy, Middle Eastern hair. I have been dying my hair for decades both at a salon and by box. For years I kept using salon dye and then gave up because it got costly when I started getting greys and needed to dye it once a month. I stuck to this Revlon ColorSilk black dye for 3 years and my hair was so silky and shiny and down to my bottom. I always received compliments on it. Then I decided I wanted to go back to brown and color remover didn't work so I bleached my hair. I did it gently, but it still needed time and TLC. I only used semi permanent salon dye after that for a whole year. My hair is always rough after salon dye, even with hair treatments or keratin. I decided that it was too costly again and went back to this dye. Immediately after dying it, my hair is silky and shiny again. I don't know how they do it, but this is superior to all of the salon dyes I have used or had professionals use on me. The shine is simply unbeatable. I am never switching dye brands again. Please don't change your formula!!! It made me love my hair again.

Wiffe said that was the right 74 number.

Me encanta este producto se los recomiendo hidrata nuestro cabello no lo maltrata cobertura de canas 💯 color que perdura en el cabello.solo doy una pequeñita recomendacion o este caso un pedido no enviar los pedidos con CTT porque no cumplen con la entrega a el día correspondiente dice que llegan al sitio de entrega y el cliente no está y es mentira pierde uno el tiempo esperando los en casa después debe uno ir a recoger a la Loja me parece una irresponsabilidad de su parte y una falta de respeto con los clientes porque puede un día esperando y nunca llegan por favor tomar precauciones con las entrega en este caso con ctt

Was anxious it would come out too dark but on my mousy brown roots hair it came out perfect! A true no-red auburn leaning more towards deep copper :-)Just what I wanted :-)

May be the formula is different or something but it didnt cover my grays plus left a dull brown rustic color . Gave a massive hairfall

Highly recommend

Works great