---
product_id: 11648107
title: "The Sports Event Management and Marketing Playbook (The Wiley Event Management Series)"
price: "105050CFA"
currency: XOF
in_stock: true
reviews_count: 8
url: https://www.desertcart.sn/products/11648107-the-sports-event-management-and-marketing-playbook-the-wiley-event
store_origin: SN
region: Senegal
---

# Sponsor & ticketing mastery Strategic market insights Proven event management framework The Sports Event Management and Marketing Playbook (The Wiley Event Management Series)

**Price:** 105050CFA
**Availability:** ✅ In Stock

## Summary

> 🏆 Own the Playbook, Own the Arena

## Quick Answers

- **What is this?** The Sports Event Management and Marketing Playbook (The Wiley Event Management Series)
- **How much does it cost?** 105050CFA with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.sn](https://www.desertcart.sn/products/11648107-the-sports-event-management-and-marketing-playbook-the-wiley-event)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Versatile for All Levels:** From grassroots nonprofits to major leagues, applicable tactics for every scale.
- • **Data-Driven Event Planning:** Leverage market signals to fill arenas and maximize ticket sales.
- • **Trusted by Industry Veterans:** Endorsed by seasoned sports marketers for real-world, actionable insights.
- • **Operational Excellence Blueprint:** Navigate hundreds of event details with a streamlined, professional approach.
- • **Master the Game of Sports Marketing:** Unlock cutting-edge strategies to captivate sponsors and fans alike.

## Overview

The Sports Event Management and Marketing Playbook is a comprehensive guide designed for sports event planners aiming to excel in sponsorship acquisition, ticket sales, and operational management. This used book, in good condition, offers strategic insights and practical frameworks trusted by professionals across nonprofit and major league sports sectors.

## Description

As a sporting event planner, how do you keep up with the trends of the ticket buying public, sponsorship and merchandising while at the same time attending to the hundreds of management and operational details required to execute the event? A successful sports event requires a planner that can read signals from their market and plan strategically to maintain sponsors and fill an arena.

Review: Standard Text Book - I got this as a required book for one of my grad school classes. It is informative and somewhat up to date. I’m sure a newer version will be out soon.
Review: If you want help with your event or marketing - get the book - Tremendous book that helps a lot of folks in sports marketing. I have worked in the business for a long time and their is a lot to be used and shared in here. Non profits to big leagues can use what is in here. I highly recommend it.

## Features

- Used Book in Good Condition

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #1,346,126 in Books ( See Top 100 in Books ) #1,233 in Hospitality, Travel & Tourism (Books) #13,220 in Business & Finance |
| Customer Reviews | 4.3 out of 5 stars 32 Reviews |

## Images

![The Sports Event Management and Marketing Playbook (The Wiley Event Management Series) - Image 1](https://m.media-amazon.com/images/I/81yLKTP8FUL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Standard Text Book
*by S***Y on September 5, 2023*

I got this as a required book for one of my grad school classes. It is informative and somewhat up to date. I’m sure a newer version will be out soon.

### ⭐⭐⭐⭐⭐ If you want help with your event or marketing - get the book
*by B***T on September 15, 2014*

Tremendous book that helps a lot of folks in sports marketing. I have worked in the business for a long time and their is a lot to be used and shared in here. Non profits to big leagues can use what is in here. I highly recommend it.

### ⭐⭐⭐⭐ Alright
*by P***3 on February 29, 2016*

Strange outline for writing a book. different and doesnt really get the information across well.

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*Product available on Desertcart Senegal*
*Store origin: SN*
*Last updated: 2026-09-22*