JEROME RUSSELL Punky Color Semi-Permanent Conditioning Hair Color - Plum

Great product. Colour lasts much longer than other purples I've tried. Don't be put off by name Plum as it is a very royal purple on pre-lightened hair. After several washed the colour may not be as deep but it is still bright. Fast delivery too. Very happy!

Quick delivery. Colour came out really well on my hair

I find this brand of hair dye works really well! I thought this color might be a little lighter.. but its VERY dark. I'd recommend diluting it with conditioner if you want a lighter color!

This temporary hair dye is great! I've always gotten my hair professionally dyed at a salon, was always too nervous to make a mess or mistake using box dye from a store. I was looking for colored conditioner and accidentally bought this, which is temporary dye that conditions hair. The dye is already mixed as a gel in the container, ready to use, and it smells like grape candy!!! I applied the color over my salon bleached hair with faded salon color, and the results were amazing! Everyone couldn't believe I'd done it myself at home. I used gloves and mimicked the technique my hair stylist used to blend the colors together. [pictures are from using the pink (flamingo) and teal (turquoise) colors only (blended to get purple shades), not purple (violet) or green (spring) which I also bought but received later.] For these pictures attached, I put the dye on dry hair, and let it sit on for about 2 hours. However, I've since used the dye again in similar conditions, only let it sit on for about 15-20 minutes and the color was just as vibrant. Make sure to use cold water when you rinse and wash your hair, and get phosphate free hair products to help the color last longer! One con, the color does seem to transfer to lighter colored clothes, even when dry, within the first week, BUT I do have long hair that is constantly rubbing my clothes, and may be the contributing factor.

This was my first time taking the plunge and dying my hair. I did this for New Years 2020 so I was feeling bold. I'm pretty sure I did something wrong and more experienced stylists can correct me on what happened but here's the good part of this product: 1. The product was SUPER easy to apply. 2. It smells AMAZING (I had ordered grape so that's what it smelled like, I loved it but I saw some people didn't, it just depends on who you are and how sensitive you are to smell but I prefer it over a strong chemical one. 3. The product is SUPER conditioning and doesn't have any extra steps. You just slap it on your head, leave it for the time they tell you, and wash it off. Super soft, purple hair awaits you. Now for the bad... For me, it would not stop bleeding through. Every time I touched my hair, even weeks later, my palms would be purple. I was obsessed with my hair but if anyone can tell me how to avoid doing that, I would keep using this product. This was the only thing that stopped me from re-dying. So, yeah, if you know how to stop it from bleeding, this is an A+, 5 star product. If not, 4 stars and that's why I gave it 4. PS: The picture is how the color looks two weeks after application.

It's purple. The smell is bad but it doesn't drain my fingers and hands after I have dry hair. I thought it would be more like a purplish red since it is plum but not bad.

I loved it. The color was very fresh, and it lasted by far more than other products I've used in the past. In my hair it looks decently colored for about 3 weeks, and the fourth started to get a bit pinkish. Other products tend to last the same way this one did, about 1 week. 3x more longer and an awesome color! Yes, I'll recommend that. It was like other products. You have to be careful applying it so that your hands, face and ears do not get colored. I mean this is supposed to last, so yes, if you get your hands or other surfaces (your sink, towels, etc) covered with it, it may stay put for a while (it lasted in my sink about 1 - 2 days, and in my hands about 12 hours or a bit more? So be super tidy and careful not to get it all over places other than your hair. That said, this was not so bad also in comparison to other products, which have made parts of face and ears all covered for longer. Yes, the color bleeds a bit afterward. But not too bad and not for too long. I think it stopped bleeding after the 3rd wash. Perhaps if you rinse it extra well, that would dimish it. Oh, and yes, it smells nice. My Plum color smells blueberry-ish or something like that. I like it! A bonus considering that other products smell like ammonia or stuff like that (who know what exactly, but pretty bad). I will most likely use this product again. I would recommend this product to others!