COLORCHARM Permanent Liquid Hair Toners | Neutralize Brass | Healthy-Looking Blondes Tones | Vegan & Free of Parabens

As a professional hairstylist, I’ve worked with a wide range of color lines, and Wella Color Charm remains a staple in my back bar. Its liquid formula is easy to mix, spreads evenly, and provides consistently vibrant, true-to-tone results. Whether I’m refreshing a client’s blonde, canceling out brassiness, or doing a full gray coverage transformation, Color Charm delivers every time. The toners—especially T18, T14, and T11—are unmatched when it comes to achieving clean, cool blondes, and the permanent shades hold up beautifully between appointments. I also appreciate the predictable lift and the way the color fades true to tone over time. For pros and DIYers alike, this line is a workhorse—affordable, reliable, and incredibly effective when used with a stylist’s eye and prescription. Highly recommend for anyone who values salon-quality results at an approachable price point.

10/10 loveeee this toner literally the perfect blonde takes out all the yellow

Simply perfect! This Wella toning left my blonde with a super natural and healthy tone. The T27 provided a beautiful medium beige, totally eliminating the yellowing. The formula is soft, vegan and paraben-free, which is a great differential. The yield is great, and the application was very easy. Salon result at home, with excellent durability! I highly recommend it to those looking for a sophisticated and uniform blonde.

Do Your Homework on YouTube before trying these out. These are pretty good and a great value however after 4 months of doing my own hair I have found these do not compare to Redken Shades EQ. I think they are Good to try and get use to using but as stated there are better quality products on the market but require a bit of an investment.

I used two bottles of T27 with a 7.8oz bottle of 10 volume developer, I didn’t use the entire bottle of developer, so make sure you measure. But if you have thick/long hair, you definitely need at least two bottles, and enough developer to mix the required 1:2 ratio. It helped tone down the brass and bring my hair much closer to my natural color. Don’t freak out when it looks way too dark, because it’s going to look brown. My hair doesn’t feel damaged, and I didn’t use a conditioning treatment, just my usual shampoo/conditioner. The color stinks, but it’s the normal smell of hair color, in my opinion. I just opened the bathroom window and put a fan in it.

Wella T27 canceled out my orange gave my hair a rich, natural warm blonde that lasts! Easy to apply, smooth results, and my hair feels soft and shiny. Salon-quality color at home!

This really was supposed to counter act orange it did not might have made it worse was a little rough on hair too but I am not skilled at hair coloring or endowed with fabulous hair so it might be good for others.

Spent $500 getting my hair done and a week later hated the color. I could see nothing but orange & yellow. Got the T27 color. Made a HUGE difference! Now I love my hair 😊

Excelente! Me encanto

It tones nicely level 8 and up

It’s a good toner. Hope this helps someone — I bleached my hair twice, once with 20 volume and then with 10 volume. After then I toned my hair with T38 using 10 volume and after then I used this T05 with 10 volume. I would have used 20 volume but I thought it may be too much chemical. This didn’t turn out pink, it turned out more of a pale purple with a bit silver but it did take away any yellow or orange I had left. The end result looks great and I’m happy I used this.

Bonne couvrance, il me restait beaucoup de orange...Javais les cheveux rouge . Bien-sûr que je me suis décoloré les cheveux avant !

Leans a bit warmer than expected