--- product_id: 101786091 title: "Permanent Brights Creme Hair Color Purple, Vegan, Cruelty Free, PPD Free, 100% Gray Coverage, Long Lasting, Fade Resistant Color, 2.05 oz" brand: "ion" price: "19116CFA" currency: XOF in_stock: true url: https://www.desertcart.sn/products/101786091-permanent-brights-creme-hair-color-purple-vegan-cruelty-free-ppd store_origin: SN region: Senegal --- # Vibrant, fade-resistant color Vegan & cruelty-free formula 100% gray coverage, long-lasting Permanent Brights Creme Hair Color Purple, Vegan, Cruelty Free, PPD Free, 100% Gray Coverage, Long Lasting, Fade Resistant Color, 2.05 oz **Brand:** ion **Price:** 19116CFA **Availability:** ✅ In Stock ## Summary > 💜 Dare to be vivid, ethical, and flawless. ## Quick Answers - **What is this?** Permanent Brights Creme Hair Color Purple, Vegan, Cruelty Free, PPD Free, 100% Gray Coverage, Long Lasting, Fade Resistant Color, 2.05 oz by ion - **How much does it cost?** 19116CFA with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.sn](https://www.desertcart.sn/products/101786091-permanent-brights-creme-hair-color-purple-vegan-cruelty-free-ppd) ## Best For - ion enthusiasts ## Why This Product - Trusted ion brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Complete Gray Coverage:** Say goodbye to grays with 100% coverage that lasts. - • **Nourish While You Color:** Infused with ionic wheat germ protein and botanical extracts for healthier hair. - • **Trusted European Formula:** State-of-the-art technology ensures salon-quality results at home. - • **Ethical Beauty, No Compromises:** Vegan, cruelty-free, and PPD-free for guilt-free glam. - • **Unleash Bold, Fade-Resistant Purple:** Stand out with a vibrant, long-lasting hue that refuses to fade. ## Overview Ion Permanent Brights Creme Hair Color in Purple offers a vibrant, long-lasting, and fade-resistant shade with 100% gray coverage. This vegan, cruelty-free, and PPD-free formula is enriched with ionic wheat germ protein and botanical extracts to nourish hair while coloring. Designed for all hair types, it delivers professional-grade results with a state-of-the-art European formula in a convenient 2.05 oz cream. ## Description desertcart.com : Ion Permanent Brights Creme Hair Color Purple, Vegan, Cruelty Free, PPD Free, 100% Gray Coverage, Long Lasting, Fade Resistant Color, 2.05 oz : Beauty & Personal Care ## Features - Extensive shade range with beautiful brunettes, believable blondes, high lift blondes, richest reds and intense reds - 100% gray coverage - Ionic wheat germ protein, nourishing botanical extracts and low ammonia - Vegan and cruelty free (not tested on animals) - State-of-the-art European formula for long-lasting, fade-resistant color ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B07KGMCY75 | | ASIN | B07KGMCY75 | | Best Sellers Rank | #7,806 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #91 in Hair Color | | Brand Name | ion | | Color | Purple | | Container Type | Box | | Customer Reviews | 3.8 3.8 out of 5 stars (317) | | Hair Color Permanence | Permanent | | Hair Type | All | | Item Form | Cream | | Manufacturer | Arcadia Beauty Labs LLC | | Manufacturer | Arcadia Beauty Labs LLC | | Manufacturer Part Number | 405610 | | Material Features | Natural | | Material Type Free | Ammonia Free | | Number of Items | 1 | | Package Dimensions | 6.3 x 1.65 x 1.14 inches; 2.4 ounces | | Product Benefits | Brightening | | Recommended Uses For Product | Hair Coloring | | Suitable Hair Color | Purple | | Unit Count | 2.05 Ounce | ## Product Details - **Brand:** ion - **Color:** Purple - **Item Form:** Cream - **Package Information:** Box - **Product Benefits:** Brightening ## Images ![Permanent Brights Creme Hair Color Purple, Vegan, Cruelty Free, PPD Free, 100% Gray Coverage, Long Lasting, Fade Resistant Color, 2.05 oz - Image 1](https://m.media-amazon.com/images/I/71Z70VSpu1L.jpg) ## Available Options This product comes in different **Color** options. ## Questions & Answers **Q: i bought Developer 30 with (9v very light cool blond . how long time should i put it ? my hair is dark brown and i dont want my hair be orang or red** A: Colour doesn’t lift like lightener does. Light blonde cannot make dark brown hair blonde. It may lift your hair 2-3 levels with 30 volume, but you will end up with medium brown at best. See a professional if you want to go from dark brown to blonde. It will take multiple sessions. Or, buy lightener and lighten the hair in two sessions first, before trying to dye it to a blonde tone. The other person said use “ash” but cool blonde also has blue undertones, so ignore that. You can’t lift dark brown hair to blonde with colour. Leaving it on longer won’t change that, once the oxidation process is complete, nothing more will happen. **Q: what color do you get if you dont bleach your hair and you have light brown/blonde/gray?** A: This is great if you have naturally dark hair. I use 30 volume with this and it doesn’t damage like bleach. My hair is fine. I lift all of it every two weeks till I get the level I want. Then do roots about every 4-6 if needed. It blends new growth so well!!!! So this is much easier to do at home. At volume 30 it took me from dark brown to a 6-7 level in one 45 min session. It does take a little time to go past that but if you plan to stay blonde and not constantly switch, this is where it’s at. You can get super light! As for the toning quality in this lifter, it’s about worthless for us that have darker resistant hair. Apparently it overtones on light blonde. So for the darker hair girls like myself, you’ll have to wait two days and tone it a bit more to cool the color. It’s never been an awful brass though. I’m grateful, since sometimes I don’t have time to turn around and tone. So yes, I’m glad it has some toning qualities. **Q: My current hair color is about 50/50 (silver and light brown) I'm going to use a cap and pull though several strands of hair. Do I need to bleach?** A: I would bleach my hair first, otherwise your color will not take on the light brown. But if you use a bleach make sure you buy olaplex #1. You put it in the bleach mix so you will not damage your hair. I am not a hair expert, this is just what I would do. Also condition with olaplex #2. This stuff is amazing. **Q: What is included in this purchase?** A: Only the hair dye. I also order the Ion developer. I use the Ion sensitive scalp 20 volume developer for my thick dry hair. Depending on your hair type you may want to research that. There are different volumes. Mix the 2 together following the instructions and you are good to go. Hope this helps. Take care! ## Frequently Bought Together - Ion Permanent Brights Creme Hair Color Purple Purple - COLORCHARM Cream Hair Color Developers | For Optimal Gray Blending and Rich Multi-Dimensional End Results | Various Sizes - AGE beautiful Permanent Hair Color Dye Liqui Creme | 100% Gray Coverage | Anti-Aging Haircolor | Biotin for Thicker, Fuller Hair | Professional Salon Coloring --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.sn/products/101786091-permanent-brights-creme-hair-color-purple-vegan-cruelty-free-ppd](https://www.desertcart.sn/products/101786091-permanent-brights-creme-hair-color-purple-vegan-cruelty-free-ppd) --- *Product available on Desertcart Senegal* *Store origin: SN* *Last updated: 2026-09-22*